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          Competing on Customer Experience

          Competing on Customer Experience

          Picture depicting Centennial College logo and Cape Breton University logo with words You are cordially invited to join us for Competing on Customer Experience

          An evening dedicated to discussing leading edge Customer Experience (CX) Strategies

          Hosted by Centennial College and the CBU MBA in Community Economic Development, this Master’s Class will be facilitated by a highly regarded faculty member who has been a lead advisor on strategy and marketing for organizations across North America. He is an active facilitator for management development programs focused on acceleration of the modern strategic change effort, and teaches in the CBU MBA program delivered on weekends at Centennial College.

          When: Thursday, June 13, 2019
          Time: 6 - 8 PM
          Location: Centennial College Pickering Learning Site
          1340 Pickering Parkway
          Unit 102 - next to the Pickering Town Centre

          Refreshments will be served.

          It's 2019...

          • If you can’t get your product to my door in a few hours at a low price, and I can easily get it somewhere else, why should I buy from you?
          • What if you don’t have the ability to secure a scale-driven cost advantage – What are you going to do?
          • What are you going to do when Amazon and Uber and the myriad of direct-to-consumer (D2C) brands have mitigated any location advantage you may have once enjoyed?

          The answer may lie in a well-conceived customer experience (CX) strategy. Gain insights into how a CX strategy can work with other elements of a refreshed marketing program to support both customer acquisition and customer retention and provide a strategic, defensible position for your business.

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